For the past year, Scarlett has been collaborating with Edward Weiner of Maryland China Co. based out of Reisterstown, Maryland to bring three of her exclusive ceramic designs into production to sell on a larger commercial platform. The process began with sending a sample and drawings of each piece to Maryland China Co. who then selected an appropriate ceramic manufacturer in Asia with the right expertise to make the item out of stoneware clay.
The three designs that Scarlett launched are the Single Sponge Holder, Double Sponge Holder and the Sponge and Brush Holder. It took several sample trials and many months to perfect the items. Each piece is a beautifully crafted ceramic form made from a white stoneware clay body and finished with a clear glaze, giving each sponge holder a clean and contemporary look. The sponge holders are a definitive kitchen must have - not only thoughtfully designed by a local artist, but functional as well. Her first order arrived in Fredericksburg this summer and she officially launched on Amazon.com on August 22.
Scarlett Pons has worked as a professional potter in Fredericksburg for the past thirteen years, growing her ceramic business out of her and her husband’s store, PONSHOP Studio, in downtown Fredericksburg. She has also been marketing her handmade ceramics online for the past eight years via her Etsy Shop. The popularity of her handmade sponge holders inspired her to take them to a production level.
Launching on Amazon as an artist and designer with a private label item is a big step and challenge for this local business owner. The success of an item is dependent on those early sales and reviews. It takes a minimum of five reviews of each item to begin to break through the Amazon “ice” and local hometown support is a big help in launching these products.
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